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Cartoon Network, Adult Swim Promote Rob Sorcher, Mike Lazzo

It’s game on for Turner Broadcasting’s Young Adults & Kids Media Group as it aligns its content, digital and gaming divisions while promoting  executives from Cartoon Network and Adult Swim.

Rob Sorcher has been promoted to executive vice president and chief content officer for Cartoon Network, while Mike Lazzo has been upped to executive vice president and chief content officer for Adult Swim as part of the reorganization, said the company.

In their new roles, both executives will now be taking on the added responsibilities of overseeing the digital and gaming businesses for each of their areas along with continuing to spearhead the development and production of original and acquired content for Cartoon Network and Adult Swim, and the supervision of Cartoon Network Studios and Williams Street Studios (Adult Swim).

Both executives will continue to report to Turner Broadcasting Animation, Young Adults & Kids Media Division president and chief executive officer Stuart Snyder.

"In order to build on our continued success it is imperative that we have a structure in place that will allow us to think and execute more strategically and also set us up for growth and new business opportunities,” said Snyder in a statement. “By bringing together all content on one team for each network, we will improve communication and promote idea sharing even more and align strategic initiatives. Rob and Mike have both had tremendous creative success and will now be able to drive all of the efforts around linear, on-line, mobile, games and apps for each of their areas, putting us in a better position to leverage all of our assets across every platform in a more cohesive way for the consumer and in the marketplace.”

Sorcher was formerly chief content officer for Cartoon Network while Lazzo previously served as senior vice president, programming and production, for Adult Swim and Williams Street Studios.