Karen Cartales joined Lifetime Networks in the newly created position of senior vice president, marketing.
Cartales had held the same title at College Sports Television, and she also spent time at Nike.
At Lifetime, she will develop and implement marketing for Lifetime Television, Lifetime Movie Network and Lifetime Real Women in all advertising and promotions across traditional, viral, guerilla and digital platforms.
She reports to executive VP, marketing and enterprise development Martha Pease.
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