Campbell Soup reached a multiplatform integrated marketing alliance with Food Network in support of the second season of primetime series Ace of Cakes.
The series, hosted by chef Duff Goldman, kicks off its new season on Food Thursday at 10:30 p.m. (EST/PST).
Campbell's product will be integrated in off-air spots, print ads, online extensions and radio promotions.
“Since our brand already enjoys significant awareness in the homes of food enthusiasts, Food Network's Full Force program offers many innovative opportunities to deepen Campbell's relationship with these important consumers,” Campbell director of brand communications John Faulkner said in a prepared statement.
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