Cable Claiming ‘Outsized Share’ of Satellite-TV Ditchers

By Daniel Frankel
published

Dish Network and DirecTV continue to bleed massive amounts of satellite TV customers, 809,000 in the first quarter alone, and a whopping 2.3 million in 2018.

And an “outsized share” of them are either keeping their cable broadband subscriptions intact, so as to better cut the cord with OTT services, or adding new cable TV service, according to equity research company Cowen.

“We find this of particular interest considering satellite subscribers are typically over-indexed to telco broadband, with our latest survey showing a 56/44 cable/telco mix among satellite subscribers,” read the Cowen report, which was lead-authored by Gregory Williams.

“With cable’s inherent price-value advantage over telco, and typically a better provider of OTT video, we find our survey results as a compelling share-stealing opportunity considering the ongoing outsized losses with DirecTV and Dish,” Cohen added. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!