There's no reason the cable industry cannot reclaim the approximately 30% share of the pay-TV business it lost to DirecTV and Dish Network, Cablevision Systems president of cable and communications John Bickham said on a panel of MSO operations executives here Thursday.
"Satellite penetration at 30% is I think unnatural and unsustainable," Bickham said. "It's a one-way network. It has no tricks I know of that we can't do twice as well."
The panel, "Across the Universe: Top Cable Executives Talk Products, Competitors, Service and Strategy," was moderated by One Touch Intelligence analyst Matt Stump.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.