Cable creates 9/11 tribute ad

At 8 p.m. EST Sept. 11, cable networks will simultaneously air a 30-second
spot paying tribute to the "American spirit that has risen from the tragic
events of September 2001," according to the National Cable &
Telecommunications Association.

The spot will be aired by more than one-dozen cable networks, including ABC
Family, American Movie Classics, Animal Planet, Bravo, Comedy Central, Courtroom Television Network, Discovery Channel,
Discovery Civilization Channel, Discovery Health Channel, Discovery Home & Leisure Channel,
Discovery Science Channel, Discovery Wings, Do It Yourself, Fine Living, Food Network, Game Show
Network, GoodLife TV Network, Home & Garden Television, The Independent Film Channel, International Channel Networks,
Lifetime Movie Network, Lifetime Real Women, Lifetime Television, MetroChannels,
MuchMusic USA, News 12 Networks, The Outdoor Channel, Ovation, Starz Encore
Group LLC, TBS Superstation, The Learning Channel, TNN: The National Network, Travel Channel, Turner Network Television, Turner South, TV
Land, WE: Women's Entertainment, The Weather Channel and Wisdom Television.

The NCTA is urging all cable networks to participate and also to reair the spot
at 11 p.m. EST so that viewers on the West Coast can see it at 8 p.m. PST.

"We're offering a short spot designed to convey the sense of American unity,
community and hope that rose from the ashes of Sept. 11 and that our
companies can air as a tasteful and respectful tribute from a proud American
industry," said Jim Ewalt, the NCTA's vice president of public affairs.

The public-service announcement will use photos from Sept. 11 taken by some of
the country's leading photographers. It is being produced by Lifetime Television
and funded by the NCTA.

Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.