CAB `Flashes' Hispanic-Based Cable Research To Industry

By R. Thomas Umstead
published

The Cabletelevision Advertising Bureau is offering advertising agencies and cable executives comprehensive information regarding the Hispanic cable marketplace via a computer flash drive.
The "Hispanic Facts in a Flash" computer drive features information on both the national and local Hispanic cable marketplace including audience growth, cable penetration trends, time spent viewing, and network and viewing profiles, according to Cynthia Perkins-Roberts, vice president of Diversity Marketing and Sales Development for the CAB.
"In the past, media executives could just split their buys between two Spanish-language broadcast networks," says Perkins-Roberts. "Today's complex and fast-changing environment requires an up to the moment understanding of market trends. Cable is an important and growing means of reaching Hispanics in this transforming marketplace."
CAB will offer the Hispanic Facts flash drive free to advertising agencies, but will CAB member companies can purchase the drive for $19.95. All other interested parties can buy the flash drive-accessable research for $49.95, according to CAB.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.