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CAB `Flashes' Hispanic-Based Cable Research To Industry

The Cabletelevision Advertising Bureau is offering advertising agencies and cable executives comprehensive information regarding the Hispanic cable marketplace via a computer flash drive.
The "Hispanic Facts in a Flash" computer drive features information on both the national and local Hispanic cable marketplace including audience growth, cable penetration trends, time spent viewing, and network and viewing profiles, according to Cynthia Perkins-Roberts, vice president of Diversity Marketing and Sales Development for the CAB.
"In the past, media executives could just split their buys between two Spanish-language broadcast networks," says Perkins-Roberts. "Today's complex and fast-changing environment requires an up to the moment understanding of market trends. Cable is an important and growing means of reaching Hispanics in this transforming marketplace."
CAB will offer the Hispanic Facts flash drive free to advertising agencies, but will CAB member companies can purchase the drive for $19.95. All other interested parties can buy the flash drive-accessable research for $49.95, according to CAB.