Mediaedge:cia has hired Bruce Jay Cohen, a veteran of overseeing the TV ad buying for major brands, as managing partner, in charge of all buying for big-ticket clients Campbell's, Mattel, and Toys R Us.
Cohen joins the company, a division of ad giant WPP (O&M, JWT, Y&R), from MasterFoods, where he managed relationships with media buyers.
Before that, Coehn was with MediaVest for 20 years, where he oversaw brands including P&G, Burger King, Dow and Pillsbury.
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