Online performance marketing company Bridgevine Inc. has signed a strategic relationship with Cox Communications.
An external lead generation engine, Bridgevine delivers high-quality customers with a strong activation rate. Bridgevine utilizes its proprietary network of e-tail sites and marketing programs to bundle its partners' catalog of products, connect consumers with offers and generate order acquisition.
Through the pact, terms of which were not disclosed, Vero Beach, Fla.-headquartered Bridgevine said it now has relationships with the top seven U.S. cable operators.
"Adding Cox Communications to our portfolio fuels Bridgevine's already strong growth, supporting our industry leading marketing optimization and comparison shopping service for home and digital services," said Mickey Smith, president and COO at Bridgevine, in a statement. "Not only do we now service almost the entire U.S. cable market, but we provide consumers and distribution affiliates with a more diverse menu of services. We are thrilled to welcome Cox and believe this relationship speaks to the quality and reliability of our services, while fueling the continued growth and success of Bridgevine."
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