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Bravo Scores With Live Earth

Bravo's coverage of the Live Earth concert generated record ratings for the NBC U-owned cable net Saturday.

The network aired almost 18 hours of live coverage of the concert in Giants Stadium in New York.

It averaged 740,000 viewers, up more than 100% from the 369,000 viewers it had averaged in the same time period over the previous four Saturdays. The story in the 18-49 demo was even better, up 113% to 433,000 viewers.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.