Bravo Looks To Place NYC Housewives In 'Talk Bubble'

Bravo hopes to break the social media bubble with upcoming episodes of The Real Housewives of New York City.

Formerly billed as virtual viewing parties,'Bravo Media's ‘Talk Bubble' will go live each week on Thursdays at 10 p.m. (ET/PT) during episodes of The Real Housewives of New York City, giving fans the opportunity to simultaneously interact and comment about the episode as it unfolds on-air.
Bravo officials said viewers can engage directly with their favorite Housewives live at or text PARTY to 27286. On March 25, fans can chat with New York housewife Jill Zarin, and react to the show through Twitter, Facebook and their mobile phones while watching the episode live on television.

Each week during "The Real Housewives Talk Bubble," different housewives will interact with fans on Twitter, as well as Watch What Happens: Live host Andy Cohen and some of his weekly guests. The Bravo Talk Bubble also will include a shareable video widget featuring the best moments from that night's episode that fans can share with friends via Twitter, Facebook, mobile phones and email. These selected videos also will be available in the Talk Bubble video player. During the show, "Tweet Spots" will show selected real-time live comments from the fans. Participants can voice their opinion with nightly polls and the "Tweet Heat" sentiment meter which tracks how fans are feeling about the housewives during the show.

"Thousands of fans participated in the last two virtual viewing parties, and we had such a great response that we decided to implement this weekly for a more dynamic experience for our highly engaged audience," said Lisa Hsia, senior vice president, digital media, Bravo Media, in a statement."The Bravo Talk Bubble is a real-time watercooler event that allows us to grow our audience through social media, and to have a two-way conversation with fans as they experience Bravo in a more personal, intimate way than ever before."