Braff Will Lead HSN's Digital Commerce Initiatives

HSN has hired Jill Braff to head its digital consumer sales efforts.

In her new position as executive vice president of digital commerce, Braff will oversee HSN's existing e-commerce, mobile and social media platforms. Reporting directly to HSN CEO Mindy Grossman, Braff also will manage the development and implementation of new multi-platform initiatives. HSN's e-commerce, digital marketing, merchandising and advanced services teams will report to Ms. Braff.

Prior to joining HSN, Braff was the CEO and President of Scrapblog, a photo social media website with over 2.5 million registered users. Previously, she spent six years as senior vice president of Global Publishing for Glu Mobile, a leading mobile game publisher. She has also held positions at Ancestry.com, The Learning Company/Mattel Interactive, Sega of America and Nintendo of America.

"Jill's appointment underscores HSN's commitment to further advancing our e-commerce platform and continuing to elevate the company's position at the forefront of transactional innovation," said Grossman in announcing the hire. "A results-driven media executive with experience in consumer entertainment and emerging technologies for publicly traded companies, Jill will help expand HSN's reach to customers both online and on-the-go."