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Bon Jovi on Comcast On Demand

Comcast Corp. is launching special segments on rock artist Bon Jovi’s current tour on its on-demand service and on (

The programming segments will include behind-the-scenes moments from Bon Jovi’s “Sprint Presents Have a Nice Day Tour.”

“This is the first time we are partnering with an artist to offer integrated, exclusive content online and on-demand,” Comcast senior vice president of marketing Marvin Davis said.

Clips include show preparations, a performance for military personnel at Fort Monmouth army base and footage from the creation of music videos.