Bloomberg Forms Media Group

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Bloomberg has combined its various media interests under a new Bloomberg Media Group umbrella and put Bloomberg Businessweek President Paul Bascobert in charge of operations under Bloomberg Media CEO Andy Lack.

The group will oversee Bloomberg's television, print, radio, mobile and digital media interests, in part to offer a cross-platform buy to advertisers.

Bascobert will continue as president of Bloomberg Businessweek.

"By operating under one umbrella, we can better leverage our resources, drive deeper engagement with our readers and viewers, and provide the best solutions for advertisers," said Lack of the new group.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.