BK plays Russian Roulette

Burger King Corp. has signed on as sponsor of a three-hour marathon of Game
Show Network's Russian Roulette Sept. 7. It will actually be a six-hour
marathon, since the 9 p.m.-to-midnight block will be immediately repeated.

The marathon will feature five episodes plus a "celebrity" edition featuring
Leif Garrett, Jerri Manthey, Kato Kaelin and Gary Coleman.

The game -- in which four contestants compete in a "knowledge test" during which a
wrong answer could cause a contestant to literally "drop out" -- has received an
additional 65-episode order, with new episodes beginning Oct. 14.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.