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Bing Bashes Google Over Search

Microsoft has coined the term, "scroogled,"
for what it says Google is doing with pay-for-play search.

Microsoft's competing search engine, Bing, launched Wednesday and
plans a TV and newspaper ad campaign to make its point.

According to a spokesperson, that point is that "the
search results consumers are getting via Google Shopping are really nothing
more than paid ads, although people are led to think this is a form of unpaid
search and Google has not been upfront with its users about this new

Google is currently under investigation by the Federal Trade
Commission for its combination of search and advertising businesses, with a
decision about how to proceed expected soon.

Google's press office had not returned a request for comment
at presstime.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.