A host of distribution and content players joined forces on a new network featuring bilingual content for all children.
Content creators Scholastic Entertainment, NBC Universal, Corus Entertainment Inc. and Classic Media/Big Idea are teaming up with distributors ION Media Networks, NBC and Telemundo Network Group on what they called a "Smart Place for Kids."
The companies said they “will combine content and distribution assets to create an unparalleled multiplatform children's network powered by ION's national footprint of 60 broadcast stations; the NBC and Telemundo broadcast networks; the market-leading education, literacy and creative franchise of Scholastic; as well as the combined content libraries and production capabilities of Classic Media/Big Idea, Corus Entertainment's subsidiary Nelvana and NBC Universal.”
The new service is scheduled to launch the first Saturday in September.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.