Skip to main content

Beta Releases ‘Subscriber Evaluation Study’

Beta Research Corp. released the results of its “2005 Beta Research Cable Subscriber Evaluation Study.”

Among the findings reported by the research firm:

• Discovery Channel was the top-ranked basic-cable network as far as percent of respondents mentioning the service unaided in their top five, with 27% citing the network. Discovery was followed by: ESPN (24%); The History Channel (20%); Home & Garden Television (19%); Cable News Network and Fox News Channel (18%); Food Network and Lifetime Television (17%); Turner Network Television (15%); and TLC (13%). Hallmark Channel topped midsized networks with 8%, and National Geographic Channel was mentioned by 7%.

• For men, the top-ranked major networks were ESPN, Discovery, History and Fox News, while Speed Channel and OLN were the top-ranked midsized networks.

• For women, the top-ranked major networks were Lifetime, HGTV, Food and Discovery, while Hallmark and WE: Women’s Entertainment were the top-ranked midsized networks.

• Among adults 18-34, the top-ranked major networks were ESPN, Discovery, MTV: Music Television and Comedy Central, while ESPN Classic and OLN were the top-ranked midsized networks.

• As far as percentage of viewers who were “very satisfied” with networks, Beta’s list was: The Weather Channel (68%); ESPN (65%); Discovery and HGTV (64%); ESPN2 (63%); History (62%); Food (61%); CNN and Fox News (59%); and Animal Planet (58%). The top three midsized networks were NGC (62%), Speed (56%) and Discovery Health Channel (55%).

Beta said it conducted 703 interviews from Aug. 1-Sept. 24.