‘Being Mary Jane’ Draws 1.7M Viewers In Finale

BET scripted series Being Mary Jane ended its third season on a high note, generating 1.7 million viewers for its Dec. 15 finale.

The season three finale of the series, which stars Gabrielle Union, also drew 860,000 viewers in the 18-49 demo, making it Tuesday night’s top cable drama series among both adults 18-49 ad women 18-49 for the season, said network officials. Being Mary Jane also finished as the top scripted cable series among Black viewers 18-49 for three seasons running, according to BET.

On a Nielsen Live +3 ratings basis, Being Mary Jane averaged 2.54 million viewers through its first nine episodes, a lift of 55% over its Live+same day rating, according to BET.

BET has yet to announce a fourth season for Being Mary Jane, which also stars Richard Roundtree, Margaret Avery, Lisa Vidal, Richard Brooks, Raven Goodwin, B.J. Britt, Aaron D. Spears, Latarsha Rose and Stephen Bishop.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.