Skip to main content

Belo Names VP of Sales

Belo has
named Angela Betasso to the new position of VP of sales. She had been VP
of sales for Belo's Dallas-Fort Worth ABC affiliates, WFAA-TV.

She will now be responsible for sales across Belo's 20 TV stations, starting Oct. 18.

Betasso's resume includes VP and general manager of rep firm Seltel (now a part of Ktaz Communications).

Belo's sales
outlook has been brightening, with a 15% increase in total spot revenue
in the second quarter
compared to the same period in 2009.
That was led by a 51% increase in automotive, on top of a 45% increase in the first quarter.