'Beavis And Butt-Head' Draws 3.3 Million Viewers In MTV Return
Mike Judge's animated series Beavis and Butt-Head made a triumphant return to MTV Thursday night, generating 3.3 million viewers and drawing a huge young male audience.
The two infamous slacker teen boys, whose series last appeared on MTV in 1997, scored a 3.4 rating among males 12 to 34, second only to Jersey Shore on the network, and doubled the network's primetime average of men 12-34, according to network officials.
The second half of MTV's animated hour block featuring new series Good Vibes retained nearly half of Beavis and Butt-Head's lead in, drawing 1.6 million viewers, according to network officials. Good Vibes follows a transplanted Jersey boy Mondo voiced by Josh Gad (The Book of Mormon) and his best friend Woodie (Adam Brody), as they surf the biggest waves, hit the wildest parties and chase the prettiest girls while living in a California beach community, said network officials.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.