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B&C BEYOND: MAY 14, 2012


The entertainment industry wants to show veterans that they've "got your six." With the backing of major studios, broadcast and cable networks and talent agencies, the Got Your 6 campaign-referencing a military expression meaning "I've got your back, and you've got mine"-will help U.S. veterans reintegrate into civilian life using skills acquired from their service. Celebrities including 30 Rock's Alec Baldwin and Tracy Morgan, NBC News' Brian Williams and talk show host Wendy Williams will appear in public service announcements, the first of which premiered May 10 with the campaign's launch on its Web site. Got Your 6 will also be integrated into various TV and film scripts and create original digital content.

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Click here to read some of the lighter moments from last year's Upfronts.

View photos from recent industry events including Comedy Central's Comedy Awards 2012 and at ATAS' 5th Annual Television Academy Honors...

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Media Buyer & Planner Today Spotlight

For MagnaGlobal's Spengler, Accent Is on Second Word

After 13 years at media agency Initiative that followed four years at the agency's predecessor, Western Media, Tim Spengler was elevated two months ago from Initiative North America CEO to Worldwide CEO of MagnaGlobal.

Click here to read the full interview with B&C contributing edtior John Consoli.

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'Mike & Molly,' '2 Broke Girls' Head Out for Sale
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