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B&C BEYOND: MARCH 14, 2011

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March Madness tips off this week, and for the first time all games will be shown in their entirety on four networks -- CBS, TNT, TBS and truTV. As part of the field's expansion to 68 teams, the Medness begins two days earlier, leading Turner Sports and the NCAA to dub March 14 National Bracket Day. To remind basketball fans to make their picks, the Turner networks have been running bracket-themed spots featuring their talent like Piers Morgan and Ice Cube.

Click here to watch the promos.

View photos from recent industry events, including the Golden Mike Award and PaleyFest 2011...

Click here to view the slideshow.

New Sponsorships Raise Farmers' Profile

Farmers Insurance's new ads, featuring actor J.K. Simmons as an instructor teaching agents at the University of Farmers how to deal with improbable damages, have been popping up in high-profile programming. Kevin Kelso, executive VP and CMO, spoke with B&C Business Editor Jon lafayette about Farmers' new approach.

Click here to read the full interview.

Sapan Named CEO of New AMC Networks
Cablevision plans to spin off programming unit in mid-2011. More.

NCC Gets Cable, Satellite, Telco Spots To Play Nice
New I+ service provides better market coverage for advertisers. More.

Kevin Frazier To Join Lara Spencer As Coanchor of CTD's The Insider
Insider's Chris Jacobs heads to ET as a correspondent. More

Sheen Coverage Sends Ratings For Syndie Mags Flying
All shows improved except Insider, which held steady. More