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Lifetime is asking Project Runway fans to strut their individual fashion stuff with fellow viewers and the show's contestants. To help get ready for the 10th season premiere of the fashion-design competition series July 19 at 9 p.m. on Lifetime, the show is launching a social media campaign with the hope of encouraging wannabe designers everywhere to share their style. The #MakeItWork campaign will run across multiple social networks including Instagram, Piictu, Pinterest and Viddy, introducing viewers to this season's contestants and encouraging them to share photos and video. On Twitter, @Projectrunway will ask followers to tweet images of their #MakeItWork moments and will reward the best look each week with a prize. Think of it as virtual catwalk. The #MakeItWork campaign is currently on billboards, buses, phone kiosks and more in New York and Los Angeles.
From the Web
WNBC Has Proper Simmons Send-Off
The shrinking ranks of local TV talent giants has lost another member, as Sue Simmons, the longtime anchor at WNBC New York, had her final day on the air June 15. The tributes started in the morning on Today in New York and went throughout the day on all WNBC newscasts -- noon, 5 and 6 p.m. More
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View photos from recent industry events such as Sundance Channel's premiere of Push Girls and NATPE PitchCon 2012...
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The TV Business' Man and a Half
FX chief John Landgraf follows his gut and defends his choices-even when he sticks his neck out for Charlie Sheen and Anger Management
Click here to read the full interview with B&C Executive Editor Melissa Grego
They've Got All the Games Covered
Three top sports TV scribes come together to debate the industry's hottest topics
Click here to read the full story
Belo GM Changes: Mark Pimentel Takes Over KMOV, Tod Smith to WWL
New faces at the top for group's St. Louis and New Orleans stations, as Allan Cohen and Bud Brown retire More
Hoak Stations Back on Dish Network
Week-long spat over retrans consent, and controversial DVR, ironed out More
FX Picks Up 'Prometheus'
Ridley Scott's sci-fi flick joins network's slate of films, including 21 Jump Street and The LoraxMore
Syndies Slow at Summer's Start
Dr. Phil leads talkers, but show declines 17% for the week More
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