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BBCA Ups Melissa Drucker To SVP

BBC America said that Melissa Drucker has been promoted to senior vice president, Television Sales, leading the channel’s ad sales team, with immediate effect. She had been vice president of National Ad Sales. Based in New York, Drucker joined BBC Worldwide North America in 2007 and was a founding member of the U.S. integrated TV and digital ad sales team. She will report to Ann Sarnoff, chief operating officer, BBC Worldwide North America.

“Melissa played an integral role in leading the BBC America team to achieve consistent double-digit revenue growth year-on-year,” Sarnoff said in a release. “She brings years of sales experience that will be a vital contribution to the network as we continue to grow.”

Prior to BBC Worldwide North America, Drucker worked at The Weather Channel handling both national and direct response ad sales.