BBC Worldwide America Snags Snarnoff To Serve As COO

Herb Scannell continues to bolster the executive suite at BBC Worldwide America with the hiring of Ann Sarnoff from Dow Jones.

Sarnoff has been named COO at BBC Worldwide America and will report to U.S. company president Scannell.

Sarnoff comes to BBC Worldwide America from her post as president of Dow Jones Ventures and senior vice president of strategy for Dow Jones.

Her responsibilities as COO will include overseeing advertising and affiliate sales for BBC America and its digital assets. She assumes her new role on Sept. 15, based at the company's New York headquarters.

Sarnoff's appointment follows last week's hiring of Perry Simon as general manager, channels. Both positions are new to Scannell's senior executive team.