BBC Taps Ashendorf For U.S. Distribution Role

Sandy Ashendorf, a former MTV Networks executive, has been appointed
executive vice president of network distribution for BBC Worldwide
America, overseeing affiliate sales and marketing in the U.S. market.

Reporting to new BBC Worldwide America COO Ann Sarnoff,
Ashendorf will oversee U.S. distribution activities for channels and
assets including BBC America in standard and high definition, video on
demand and BBC World News.

She takes over from Kristina Song, a former Time Warner Cable executive who was hired as a senior vice president a year ago.

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Kent has been a journalist, writer and editor at Multichannel News since 1994 and with Broadcasting+Cable since 2010. He is a good point of contact for anything editorial at the publications and for Before joining Multichannel News he had been a newspaper reporter with publications including The Washington Times, The Poughkeepsie (N.Y.) Journal and North County News.