Terry Balagia has been named senior vice president of creative marketing for
Fox Broadcasting, said Roberta Mell, executive VP of marketing for
the network, Thursday.
Balagia comes to Fox from advertising firm D'Arcy, Masius, Benton
& Bowles in Los Angeles, where he was senior VP and executive
He will assume direct oversight for all on-air and off-channel promotional
efforts for the network.
"We have spent a lot of time searching for the right person to fill this very
important slot for the network," Mell said. "Terry's proven leadership skills
and track record at creating edgy, noisy broadcast campaigns are obvious. We
feel that we have found the right person to lead our on-air, radio and print
Prior to his work at D'Arcy, Balagia worked at Saatchi & Saatchi
He also has worked at several New York firms, including McCann Erickson Inc.,
Campbell-Mithune-Esty and Grey Advertising.
Balagia graduated from the University of Texas in 1978 and lives in Manhattan
Beach, Calif., with his wife and four children.
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Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.