Azteca Signs Sacramento Affiliate
Hispanic network Azteca America named a new affiliate in Sacramento. Launching July 1, the station is owned by Bustos Media , which has four radio stations in the DMA. Bustos also runs an Azteca affiliate in Milwaukee.
The Sacramento-Modesto-Stockton metropolitan area is the eleventh-largest Hispanic market in the country.
Said Azteca America Chairman Luis J. Echarte, "Bustos is a seasoned Hispanic market media company that brings a lot of know-how to our affiliate group, and will bring promotional activities to a higher level than before in this market."
Azteca is announcing new affiliate agreements throughout the course of the week. Portland and Houston were previously announced.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.