Hispanic network Azteca America said it signed an agreement with Time Warner Cable that could lead to carriage in areas where the network is not carried by an over-the-air station.
In markets where Azteca America has a broadcast affiliate, it can already claim a spot on the cable operator’s lineup via must-carry rules.
The MSO will also add Azteca America programming to its free on-demand menu.
The network, owned by TV Azteca of Mexico, currently claims a presence in 52 Hispanic U.S. TV markets.
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