AXS TV, Movember Team to Offer Action-Themed Movie Blocks To Promote Men's Health
AXS TV, HDNet Movies to run advocacy group Movember PSAs during movies to raise awareness for men's health Issues
AXS TV and HDNET Movies will offer weekly programming blocks featuring action-themed movies in November as part of a campaign to raise awareness around men's health issues.
The campaign, in partnership with men's health advocacy group Movember, will feature a 10-film block of movies on HDNet Movies each Monday next month beginning Nov. 2 including such films as Breakheart Pass, Death Wish and Driven, said the network.
Each Friday in November, AXS TV will offer a block of films including The Shadow Riders, Gator and Brewster's Millions, said the network. In addition, AXS TV will offer each Saturday of the month music programming including Alan Jackson: Small Town Southern Man, Carlos Santana Live At The 1982 US Festival and Rock Legends: ZZ Top.
Each block will feature Movember-created public service announcements exploring issues surrounding men's health.
“Movember is a vital resource bringing awareness to the major issues impacting men’s health,” said Frank Tanki, General Manager of AXS TV and HDNET Movies in a statement. “AXS TV and HDNET Movies are proud to partner with them for this special event, helping to raise funds and awareness for an important cause while providing much-needed entertainment celebrating some of cinema’s most famous facial hair. We hope our viewers will join us in supporting Movember as they fight to improve the health and lives of men across the world.”
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.