According to Mark Trudeau, CEO of the Hoboken, N.J.-based firm that offers cable companies insight into their networks, the prediction is based on an historic trend of 25% average annual growth.
OpenVault pegged average usage at 339 GB as recently as January of last year, right before the pandemic changed the world. Average consumption quickly spiked to 429 GB in April before leveling off. But average usage ended the year at 483 GB, OpenVault said in a report issued just several weeks ago.
Trudeau said it isn’t just the pandemic that’s driving increased consumption—it’s all that speed, with cable operators now routinely making 200 Mbps a default setting.
“You have to remember, it’s not just usage behavior that changes, but as faster and faster speeds become available, as subscribers move up to those faster speeds with higher-quality devices, etc., that all drives consumption,” he said. "So you could have the same usage behavior but with higher quality devices and higher speeds it’s going to drive more volume of usage.”
In its report released earlier this month, OpenVault also found that 14.1% of U.S. high-speed internet subscribers, per weighted average, used more than 1 TB of data per month in 2020, a 94% increase over 2019.
Notably, Comcast announced this week that it’s further pushing back plans to initiate a 1.2 TB monthly usage cap until 2022.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!