Adult comedy film The Hangover is the most watched video on demand movie of all time, according to a report announced Wednesday by VOD content distributor Avail-TVN.
The top 20 list, which was referenced during the Multichannel News On Demand Summit 2.0 conference today and is based on a national sample of more than 14 million homes, also includes the 2008 vampire flick Twilight which finished second, and 2008 Clint Eastwood-produced drama Grand Torino, which took the third spot. Romantic comedies Four Christmases and The Proposal round out the top 5, according to the company.
All the movies on the list debuted on VOD between 2007 and 2009, illustrating the recent growth and popularity of the category, according to Avail-TVN. Of the 20 movies on the list, 11 were available via VOD on the day the movie was released on DVD, while 14 of the 20 were released theatrically in 2008 or later. Complete data from 2010 VOD releases were not available and are not included in the list.
"The fact that the movies on the top 20 list are so recent illustrates the growth of the movies on demand category and highlights the shift in studio release strategies to better meet consumer demands," said Doug Sylvester, Chief Strategy Officer, Avail-TVN in a statement "Strong VOD movie performance is continuing in 2010 and we expect to see three or four new additions to the top 10 list this year. VOD is emerging as a key channel for digital media delivery."
The Top 20 On Demand movies of all time (with theatrical release year) are:
1. The Hangover (2009) 11. The Bucket List (2007)
2. Twilight (2008) 12. I Now Pronounce You Chuck & Larry (2007)
3. Gran Torino (2008) 13. He's Just Not That Into You (2009)
4. Four Christmases (2008) 14. Baby Mama (2008)
5. The Proposal (2009) 15. Yes Man (2008)
6. Alvin & The Chipmunks (2007) 16. 17 Again (2009)
7. Taken (2008) 17. National Treasure 2 Book of Secrets (2007)
8. Knocked Up (2007) 18. Fool's Gold (2008)
9. Bride Wars (2009) 19. 10,000 BC (2008)
10. Juno (2007) 20. 27 Dresses (2008)
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.