Establishing a key foothold in the world of programmatic TV, AT&T said it has launched an automated, self-service private marketplace for linear TV advertising in partnership with Videology.
AT&T announced VIP Thursday at the Videology “Full Frontal” Upfront event.
AT&T’s data-driven, programmatic system, called the Video Inventory Platform (VIP), will work off a web-based interface that aims to simplify targeting and planning for TV advertisers and ad agencies.
VIP, it added, will enable those partners to build campaigns using the AT&T AdWorks national TV ad inventory on all cable networks and dayparts across 26 million homes in all 210 DMAs.
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