AT&T TV, the streaming version of traditional pay TV, is now available nationwide after launching into 13 test markets over last summer and fall.
AT&T said (opens in new tab) it is bundling the new video service with fiber internet for $80 a month for the first year—$40 each for broadband and TV.
The deal requires a two-year contract and shoots up massively in the 13 month—to $93 a month for video service alone. There’s also fees involved for things ranging from regional sports networks to leasing additional set-tops.
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These very traditional-sounding telecom restrictions are juxtaposed against very OTT elements to the service. AT&T TV is build around a proprietary Android TV-based set-top, which provides full access to all the apps available in the Google Play Store, not to mention Google Assistant voice and home-automation support.
The service, which ships with one proprietary set-top, also includes 500 hours of DVR storage.
AT&T, which lost more than 4 million pay TV customers in 2019 across DirecTV satellite, U-verse and virtual MVPD AT&T TV Now, believes AT&T TV will stem its subscriber losses, while boosting its fiber internet sales.
The launch of the service displaces AT&T TV Now, which charges more for fewer channels in its current iteration. It would also seem to render DirecTV satellite something AT&T might consider divesting.
AT&T also believes the service will drive down operational costs for pay TV—AT&T TV requires now satellite launches. And it’s customer installed, so there’s no truck rolls involved.
"Our customers told us what they want from their TV service and we built AT&T TV around that,” said Thaddeus Arroyo, CEO of AT&T Consumer, in a statement. “AT&T TV is live TV made easy and when you add AT&T TV to our amazing 1 gigabit AT&T Internet you can’t go wrong.”
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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