AT&T lost a total of 54,000 video subscribers in the first quarter, as increases at its DirecTV satellite TV service couldn’t overcome continued declines at its U-Verse TV offering.
DirecTV added about 328,000 net new subscribers in the first quarter, ending the period with 20.1 million customers. U-Verse shed 384,000 video customers in the period, compared to a gain of 49,000 customers in the same period last year and ending the period with 5.3 million subscribers.
AT&T has been placing greater emphasis on its satellite TV service, and the quarter was further evidence of that policy. On the broadband side, U-Verse added about 186,000 high-speed data connections, down from the 413,000 additions of a year ago. Digital subscriber line (DSL) service lost 181,000 customers, an improvement over the 319,000 losses in 2015.
Overall, revenue rose 24% to $40.5 billion, mainly because of the DirecTV acquisition last year.
AT&T Wireless added 1.8 million new customers in the U.S.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.