Arianas Joins Current Media

By John Eggerton
( Broadcasting & Cable )
published

John Arianas, VP of brand sales at MTV, has joined Current Media, owner of cable channel Current TV and Current.com.

Arianas will be VP of East Coast Sales for the San Francisco-based network. He will head up the New York ad sales office and help develop its upfront sales strategy as well as head up business development and digital sales on the East Coast, reporting to Ken Ripley, executive VP of ad sales.

Arianas' resume also includes a stint at Comedy Central.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.