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Apprentice Drives Off with Chrysler

It’s unlikely that real estate mogul Donald Trump drives a Chrysler, but the automaker has been tapped as the exclusive automotive sponsor of NBC’s new reality show, The Apprentice.

In the show, 16 wanna-be business executives compete against each other for a chance at a high-paying gig in The Big Apple.

As part of the deal, Chrysler will get advertising in each episode of the series, promotional spot mentions and a Web site presence. The show’s winner and one viewer will receive the Chrysler model selected by viewers in the show’s last episode. Chrysler also will host local-market tie-in events to further promote the company, its brand and its cars.

The Apprentice premieres on NBC this Thursday at 8:30 p.m. and then moves into its regular time period, Wednesdays at 8 p.m., on Jan. 14.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.