Continuing to expand beyond the confines of Apple’s own hardware, the Apple TV app is now supported across the expansive Android TV device ecosystem.
The news arrived Tuesday, after Nvidia blogged that the Apple TV app will now run on its full line of Nvidia Shield OTT devices, which use Google’s Android TV OS.
In December, Google enabled support for Apple TV on its Google TV OS—which is a souped up version of Android TV that is only deployed on Google’s new Chromecast, and a few other devices, at the moment.
Android TV includes the distribution heft of the Google Play Store, as well as the user convenience of Google Assistant voice. In addition to running on consumer-grade OTT devices like the Nvidia Shield, as well as many smart TVs, Android TV is also deployed by many pay TV operators around the world via its Operator Tier iteration.
Although, Google says that Apple TV compatibility does not extend to these operator tier set-tops.
Google is currently investing in the technology, aiming to take global connected TV gateway market share aware from Roku, Amazon and Samsung.
As for Apple, proliferation of Apple TV is essential to the health of the app’s primary tenant, subscription streaming service Apple TV Plus.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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