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Apple Set to Shutter iTunes

Apple is set to announce a collection of new apps and operating systems that will replace its 18-year-old transactional platform, iTunes.

According to Bloomberg, which revealed Apple’s plans ahead of its Worldwide Developers Conference this week, the technology company is launching dedicated music, TV and podcasts apps that will replace iTunes functions.

Apple's iTunes store

Apple's iTunes store

Management of devices like iPhones and Apple Watches will now occur through Apple Music, reports say. And future versions of the operating system on Mac computers will sync these mobile devices, as Apple works to unify the iOS platform ecosystem of its mobile products with the MacOS found in its computers. Apple is also set to announce a major upgrade to MacOS at its WWDC.

Launched at the height of Steve Jobs’ second reign at Apple, iTunes has been the hub for Apple device and computer users to download and manage media and software. In fact, the broad-reaching iTunes platform has been widely criticized over the years for being clunky and difficult to use. 

Last week, Reddit users began noticing that iTunes social media posts on Facebook and Instagram had been deleted. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!