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Apple, Google Set Cross-Platform Deal For Disney Movies

Consumers buying a Disney movie from either Apple TV or Google Play Store can watch the film on nearly all smartphones, tableta and digital devices, according to the Wall Street Journal.

Subscribers of Disney Movies Anywhere app can buy a copy of Maleficent or any Disney movie title offered through Google Play Store and watch it on an Apple TV device or iPad as well as through any portable Android device.  Prior to the deal neither Apple or Google allowed distribution of content across a competitor’s platform.

Both Apple and Google will pay Disney a wholesale rate for each film they sell and keep any profits, regardless of what device the consumer watches the film on, according to the Journal.