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Animal Planet Special Draws 1.6M Viewers

Animal Planet's Pit Bulls and Parolees special this past Saturday drew a series record 1.6 million viewers, the network said Wednesday.

The show’s Giving Thanks special also set series records among adults 18-49, adults 25-54, women 18-49, and women 25-54, said network officials.

As part of the telecast, the network along with Cox Communications donated $50,000 in donations toward the Villalobos Rescue Center in New Orleans through the “You Watch. We Give.” initiative.

The show also drew big social media numbers, making it the second most-social program on TV during the day, said network officials.