Amazon has introduced a new feature to its Amazon Prime Video app that lets Apple iPhone users choose a 30-second portion of an original series and share it with friends, family members and hangers-on.
"Have you ever been so moved by a scene, so blown away by an action sequence, or laughed so hard at a joke that you couldn’t wait to share it with someone? Now you can send scenes from your favorite Amazon Original series—straight from your phone," Amazon said in a blog post put up Thursday.
Our take? Sounds like a great way to get your customers to promote your shows for free.
The new feature leverages the "X-Ray" portion of the Amazon Prime Video app, which lets users drill down into metadata of whatever show they're watching.
It's initially only available for Prime Video originals The Boys (Season 1), Wild, Invincible and Fairfax, but Amazon said it'll be expanded to more shows down the line.
And the feature is confined to iOS Prime Video app at this point, as well.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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