Amazon Poaches Fox’s Bigalow for Key OTT Marketing Role

By Daniel Frankel
( NextTV )
published

She’ll serve as head of partner marketing for the tech giant’s entertainment devices and services division

Amazon has hired veteran media marking executive Jamia Bigalow as head of partner marketing for its entertainment devices and services division.

Bigalow, who most recently served as senior VP of distribution marketing at Fox Networks, will now be charged with supporting joint marketing efforts between Amazon’s Fire TV platform and streaming partners including Netflix, Disney Plus, HBO Max and Discovery Plus, among others. 

Amazon marketing executive Jamia Bigalow

(Image credit: Amazon)

She’ll also seek to build the overall brand for Fire TV, which has more than 50 million active users worldwide. 

During her eight-year tenure at Fox, Bigalow oversaw marketing strategies to support both linear and OTT distribution for channels including FOX, FX, National Geographic, Fox Sports and Fox News. 

She also oversaw marketing efforts surrounding retransmission consent and channel carriage agreements.

Prior to joining Fox, Bigalow served as director of affiliate marketing for the NFL Network, where she spearheaded the launch of a marketing program that helped the network reach record-breaking distribution in less than a year.

She was named to Multichannel News; 2020 “Wonder Woman” class. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!