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Amazon Gains Google TV App Support for IMDb TV

(Image credit: IMDb TV)

Continuing a thaw among the Silicon Valley giants in regard to OTT distribution, Amazon announced Wednesday that its IMDb TV streaming service is now supported by Chromecast with Google TV, as well as smart TVs running the new Google TV OS.

Support for other devices built on Google’s Android TV platform will arrive “in the coming weeks,” Amazon said.

The announcement was made just a week after Apple announced that its Apple TV app is now supported by the Google TV OS.

As for Amazon's free-to-consumer, ad-supported IMDb TV service, it already had intrinsic distribution on Amazon's Fire TV device ecosystem, as well as Roku and Microsoft Xbox gadgets. 

Amazon hasn't released an active user metric for IMDb TV specifically, but it said earlier this month that its has 55 million monthly active users across its ad-supported channels. 

Amazon has been investing in its AVOD platform to the level of original shows. Notably, on Friday, the service will debut Top Class: The Life and Times of the Sierra Canyon Trailblazers, a six-part docu-series focused on LeBron James' son Bronny's high-school basketball team. 

As for Google TV, it's the successor to Android TV, overlaying advanced search and recommendation features. So far, several smart TV makers, including Sony, have signaled their intention to integrate the new OS into their 2021 TV set shipments. But the broader field of Android TV devices will take several years to switch over to Google TV.

Android TV and its successor remain niche factors in the overall connected TV market. For example, in a recent Conviva survey of what devices U.S. consumers used to stream the Super Bowl earlier this month, only 4% used Android TV/Google TV, with 1% using Google's legacy Chromecast OTT device. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!