UP network will televise this Palm Sunday the 2004 Oscar-nominated movie The Passion Of The Christ, according to network officials.
UP’s April 13 airing of the movie will mark the first time the the Mel Gibson-produced film about Jesus’ final hours will air on commercial television. The Passion Of The Christ will air with limited commercial interruption on UP, and will serve as part of the network’s two-week celebration of Easter featuring faith-themed content.
“UP is proud to present this powerful, groundbreaking cinematic portrayal of Christ’s death and resurrection as the centerpiece of our extensive Easter programming,” said Charley Humbard, president and CEO, UP in a statement.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.