Twentieth’s On Air with Ryan Seacrest is changing digs in New York and Chicago. In both markets, the show is cleared on the Fox duopoly, which consists of a UPN station and a Fox station.
In New York, the show is going from UPN’s WWOR at 5 p.m. to Fox’s WNYW at 3 p.m. It will replace a one-hour block of Tribune’s game show Family Feud, which moves to 4 p.m.
In Chicago, On Air moved from UPN’s WPWR at 6 p.m. to Fox’s WFLD at 3 p.m., replacing a one-hour block of Cops.
While fewer people watch TV at 3 p.m. than they do in access, Twentieth says the move should help the show because On Air now will be on stronger stations in two of the country’s top markets.
On Air is geared to a younger demographic, particularly teenagers, and Twentieth hopes that group will tune into the show when they get home from school.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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