AIM/PAR Workforce Diversity Survey to Launch in November

 AIM/PAR Workforce Diversity Survey
(Image credit: WICT, NAMIC)

The National Association for Multi-ethnicity in Communications (NAMIC) and Women in Cable Telecommunications (WICT) will launch its joint AIM/PAR Workforce Diversity Survey in November, with plans to release the findings during Diversity Week 2022.

The two-year joint workforce survey, which focuses on the current state of ethnic and gender diversity within the media and entertainment industry, was delayed from going out to industry companies earlier this year due to the pandemic, according to NAMIC and WICT officials. 

The 2019 AIM/PAR survey saw an increase in representation of people of color and women in executive and senior-level management positions by 3% and 2%, respectively, compared to the 2017 survey. Also, hiring rates for people of color exceeded the rate for white people by roughly 15% compared with the last survey, while hiring rates for women exceeded the rate of men by nine percentage points.

Read Also: WICT, NAMIC Surveys: Women, People of Color Increase Representation at Senior, Executive and Board Levels 

Leading up to the survey launch, NAMIC, WICT and the Walter Kaitz Foundation will kick off the Commit to be Counted campaign to garner awareness and a commitment from survey-eligible companies. The campaign will reinforce the value of participation in the survey and demonstrate how the data is a critical tool for the industry to improve its efforts to create inclusive workplaces, said the companies. 

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.