Affils Take Showtime Subs on Thrill Ride

Viacom Inc. units Showtime Networks Inc. and Paramount Parks are teaming up on an acquisition/awareness campaign to run throughout the summer.

The promotion offers new subscribers to the premium service two free tickets to a participating amusement park, including Carowinds in North/South Carolina, Kings Dominion in Virginia and Kings Island in Ohio.

Showtime and Paramount are working with local cable affiliates serving customers in the vicinity of the parks, notably Time Warner Cable, Bright House Networks, Cox Communications Inc. and Insight Communications Co. Inc.