A&E’s ‘Duck Dynasty’ Sets Network Ratings Record

By R. Thomas Umstead
published

The season three premiere of A&E’s reality series Duck Dynasty Wednesday night drew a network record 8.6 million viewers, said network officials.

The series’ 10 p.m. episode also drew a network record 5 million adults 18-49 and 5 million adults 25-54. A second episode of the series drew 8.5 million viewers with similar numbers within the key demos.

The season three premiere of Duck Dynasty, which follows the Robertson family and their successful business selling duck hunting products, grew by 132% in total viewers, 117% in adults 25-54 and 127% in adults 18-49 versus the season two premiere, according to the network.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.